When to give up on email marketing

Have you read Tim Ferriss’s bestseller The 4-Hour Workweek?

Surely you’ve at least heard of it (and wouldn’t mind the life he describes in the book’s subtitle: “Escape 9-5, Live Anywhere, and Join the New Rich.”)

What a lot of people don’t know is that Tim sent that manuscript to 25 publishers before he found one who wanted it.

Ponder that. 

Imagine if Tim had stopped after nine rejections? Or after 17 publishers said, “No thanks.”

Tim’s story is a powerful reminder of the importance of persistence.

Of what can happen when you don't give up…and continue to press ahead.

I see an application here for email marketing. 

Maybe you think:

“Email? Uh, tried that. NOT worth it." 

It's true that some people will unsubscribe. And others won't even open most of your emails. But even if they don't, they will at least see your name in their inbox each week—and be reminded that you exist.)

Still others WILL read...but NOT buy. For months. Perhaps even years.

Then one day—if you don't throw in the towel—your email will show up in just the right mailbox at just the right moment. And who knows where that could lead?

Maybe to you working only TWO hours a week? 

(Ha, then Tim Ferriss will be lining up to buy YOUR book!)