5 Inexpensive Marketing Fixes
Marketing that works doesn’t have to cost a fortune.
In fact, here are 5 ways to up your marketing game for almost nothing.
1. Email your clients and leads.
Google and Instagram ads are pricey. Email is F-R-E-E*.
*Maybe my all-time favorite 4-letter word--what's yours?
With email, you can build trust with customers. You can remind them weekly, “We’re here—and we can help.”
(And, hey, if you need an F-R-E-E, fool-proof template to help you write solid sales emails, check out onlinesalesscript.com.)
2. Be generous.
On your business website, offer an F-R-E-E download filled with valuable tips and insights.
And those emails you’re sending—make them super helpful. Give away your expertise.
When people realize you only want to help them get to a better life, they’ll trust you. And they'll buy from you.
3. Stop talking about YOU.
Here's the truth: Buyers don’t care that Stan, your VP of Accounting, just won the Nodine Gunch Award from the Crampton School of Business.
Stan’s mom...she cares a LOT. Your customers? Not even a little. Instead…
4. Talk about the problem you help customers solve.
Show people that you “get” what they’re up against—and also how you can guide them to a better life.
5. Send me the link to your homepage.
I’ll send you a quick review with 2-3 simple tweaks that will immediately upgrade your web presence. For F-R-E-E!
Here's to marketing that works (without costing an arm and a leg)!