Being "around" when folks are ready to buy

You’re always ready to sell your product or service.

But here's the thing: Customers aren't ready to buy…until they’re ready to buy.

This means you’ve got to hang around (though NOT in a stalky way). You have to be there when folks are finally ready to “do the deal.”

Because if you’re NOT around...they’re gonna give that credit card number to whichever of your competitors is around.

So, the obvious question: What’s a good, non-creepy way to “hang around”?

Email.

Done right, email is a low-key way to remind your leads, “When you’re finally ready to resolve that problem and get to a better life, I’m here.”

Three quick truths about email:

1. Email is algorithm-proof.

With email, no big tech platform gets to decide who can see your words. With permission, you get to go straight into people’s smartphones! 

And even if they don’t read every email you send, they’ll see your name weekly and be reminded you exist.

2. Email isn’t rocket surgery.

I know. You hated English composition back in high school. And you don’t know a gerund from an infinitive. 

No matter. You can still learn to craft short, helpful emails that will show customers your expertise. It’s easier than you think. 

3. Email is inexpensive.

In an economy that seems to be lurching toward a full-blown recession, emailing weekly is a smart way to rein in your advertising budget.

Got email addresses you're not using? Start emailing those folks! Then, when they’re ready to buy, they'll remember you.