The 2 qualities all great salespeople have in common
I just Googled “selling” and got 8.85 billion search results.
Clearly, there’s no end to the words written on how to sell.
But it's Christmas. You're busy. Who's got time to read half the Internet?
So, just remember the two qualities great salespeople have in common.
They’re driven by a genuine desire to help people solve problems. This makes them generous with their knowledge and time. And that makes wary customers more trusting.
They listen more than they talk. They ask a ton of questions so they can better understand their customers' goals and problems.
You've seen this in your own experience.
When you get the sense you’re “being sold”...when it's clear an insincere salesperson is just trying to "close the deal," you know what you do. You look for the nearest exit!
On the other hand, when a salesperson pays close attention, is empathetic to your situation, and genuinely tries to help (even if that won't result in a sale), you drop your guard…and are actually more inclined to buy!
Go ahead and read those 8.85 billion Internet articles on "selling" if you want, but I'm telling you:
Make it your goal to understand and solve customer problems.
That's the secret to selling.
Here's to listening and helping.